The director has never been easy. Especially in situations where problems in the workplace need to be solved. Your subordinate does not perform good performances. That's why you started regular monitoring. From the results obtained, you intend to draw appropriate conclusions. But you definitely give space and workers. The subordinate must have a chance to comment on the information identified. You may find interesting things that you might not think of.
Staff performance needs to be regularly monitored
Then it is necessary to draw the appropriate conclusions. Maybe you'll be lucky and you'll find that all the subordinate's are working perfectly. However, you may not be satisfied with the results. This is probably more likely in your case, because financial results are suggesting something. You simply have failed for a long time, but there is no crisis in the market. However, you are more and more likely to come up with regular customers, which is a huge problem. You can't find new ones. Workers have their inability to liquidating your business. You must stop this trend immediately. An effective evaluation of employees might still save you.